Facebook & Instagram Advertising That Performs
Targeted Meta campaigns that reach the right audience, capture attention with scroll-stopping creative, and drive measurable, attributable leads — not vanity impressions.
Boosting posts and hoping for the best is not an advertising strategy.
You boost posts and get likes and comments — but no leads, no bookings, and no idea what it produced.
Your ads reach a broad audience with no targeting, wasting budget on people who'll never buy.
Creative is generic and blends into the feed — it doesn't stop the scroll, so it doesn't get the click.
You can't tell which campaigns produce customers versus which just produce clicks that bounce.
Meta's ad platform is powerful — but without precise targeting, compelling creative, and proper tracking, you're paying to be ignored.
Precision-targeted Meta campaigns with creative that converts and tracking that proves it.
We build Meta Ads campaigns that combine precise audience targeting — custom audiences, lookalikes, and interest stacking — with scroll-stopping creative designed for each placement. We implement conversion tracking through the pixel and Conversions API so every lead is attributed to the campaign that produced it. We test creative and audiences systematically, scale what works, and cut what doesn't — with transparent reporting that shows cost per lead and cost per acquisition, not just impressions.
What you get
Precise audience targeting — reach people ready to buy
Lower cost per lead through creative testing
Retargeting to re-engage warm audiences
Creative that stops the scroll and earns the click
Full conversion tracking — pixel and API
Transparent cost-per-lead and cost-per-acquisition reporting
What we deliver
Custom & Lookalike Audiences
We build audiences from your customer data, website visitors, and engagement — then create lookalikes to reach new people who match your best customers.
Retargeting Campaigns
Re-engage people who visited your site, engaged with your content, or started a form but didn't convert — the warmest audience you have.
Creative Production
Scroll-stopping ad creative — images, short-form video, and carousel formats — designed for each placement and tested for performance.
Conversion Tracking
Pixel and Conversions API implementation so every lead and booking is attributed to the exact campaign, ad set, and creative that produced it.
A/B Testing Framework
Systematic testing of audiences, creative, offers, and landing pages — so every dollar is spent on what's proven to work, not guesses.
Lead Form & Landing Pages
High-converting lead forms and landing pages built for Meta traffic — mobile-first, fast-loading, and designed to capture, not just inform.
Connected to your CRM and conversion data
Meta Pixel and Conversions API
CRM lead routing and attribution
Landing page builders and forms
Custom audience data from your CRM
Automated follow-up sequences
Google Analytics and reporting dashboards
How we work
Audience & Offer
We define your target audiences, craft compelling offers, and map creative concepts to each audience segment and funnel stage.
Creative & Tracking
We produce ad creative, implement pixel and API tracking, build landing pages, and set up campaigns with proper attribution from day one.
Launch & Test
We launch with structured A/B tests across audiences and creative, monitor cost per lead daily, and identify winners to scale.
Scale & Report
We scale winning campaigns, cut underperformers, and deliver transparent weekly reports showing cost per lead, cost per acquisition, and ROI.
Real systems. Measurable outcomes.
Challenge
Boosted posts produced likes but no leads; no tracking meant no idea what ad spend was actually producing.
Services deployed
Meta Ads, Creative Production, Conversion Tracking, Landing Pages
Outcome
Proper tracking revealed true cost per lead; creative testing improved lead quality and reduced waste. (Illustrative demo data.)
Challenge
Broad targeting wasted budget on audiences unlikely to book high-value procedures.
Services deployed
Lookalike Audiences, Retargeting, Lead Nurturing
Outcome
Lookalike audiences from existing patients improved lead quality; retargeting recovered warm leads. (Illustrative demo data.)
Metrics above are illustrative demonstration data, not verified client results.
Frequently asked questions
What budget do I need for Meta Ads?
We recommend a starting ad spend we discuss during your strategy call, based on your market and goals. Our management fee is separate from ad spend, and we report both transparently.
Do you manage the ad spend directly?
We manage campaigns within the budget you set. You retain ownership of your ad account and spend; we optimize how it's deployed and report on every dollar.
Meta or Google — which should I use?
They serve different purposes: Google captures existing demand (people searching), Meta creates demand (people scrolling). We often run both together for maximum coverage, and can advise which fits your goals.
How do you track which ads produce leads?
We implement the Meta Pixel and Conversions API so every form submission, call, and booking is attributed to the exact campaign and creative that produced it — no guessing.
Ready to build your system?
Book a free strategy call to see how we can help your business generate more opportunities and turn them into customers.