You're on your knees on the floor. Our AI catches the estimates.
A flooring contract is worth $2,000 to $15,000. But while you're laying hardwood, the phone rings — and the client books with the installer who picked up. Champfield builds a system that answers, qualifies, and schedules your estimates, even on your knees.
Flooring — Active OS
24/7 Live • Estimates & SMS Connected
AI answered, qualified (800 sq ft, natural oak), and booked an in-home estimate for Thursday.
+$5,600 CAD capturedMissed call during an install → SMS sent → client booked a vinyl plank estimate.
“Hardwood floor installation” → 16 qualified estimates this month in your area.
Turnkey growth ecosystem engineered by Champfield
+52%
More flooring estimates captured
4s
Call response time
+39%
Estimate-to-contract conversion
24/7
Round-the-clock availability
Why Flooring Installers Lose Contracts During Installs
An unanswered call during an install is a $3,000 to $12,000 estimate going to the most responsive competitor.
During an install, you can't pick up
You're on your knees, mid-sanding or gluing, the phone rings. You can't interrupt. The client wanting a flooring estimate calls the next result on Google.
High-value estimates are won on speed
A client wanting 800 sq ft of hardwood at $7/sq ft wants 2 or 3 estimates fast. If you don't answer within the hour, they've already booked another installer.
No follow-up after an estimate is sent
You email an estimate, then you wait. Without automated SMS follow-up 2 days later, 35% of clients sign with the installer who followed up first.
No reactivation of clients for repairs and replacements
Your database holds hundreds of floors installed 5 to 10 years ago. Without reactivation campaigns to propose repairs, refinishing, or replacement, you miss significant follow-up revenue.
Calculate Your True Loss from Missed Calls in Flooring
Adjust the sliders to match your call volume and average flooring contract value to measure the real impact on your revenue.
How much do missed calls cost your business in flooring?
During jobs, drives, evenings, or weekends.
Hardwood, Tile, Vinyl plank, Carpet, Stairs, Commercial flooring
Percentage of callers who book when the call is answered live or instantly.
Every month without a system:
-47,738 $ / mois
Approx. 14 clients who simply called your competitor.
+446,828 $ / year recovered
Via 24/7 AI receptionist + instant missed-call text-back + live calendar sync.
Turnkey setup in 7-14 days • No long-term lock-in
A System That Captures Every Call and Fills Your Flooring Estimate Schedule
AI receptionist, instant SMS text-back, targeted local advertising, and CRM — to turn every call into a flooring contract.
24/7 AI Receptionist for Flooring Estimates
Answers every call while you're installing. Qualifies the flooring type (hardwood, tile, vinyl, carpet), estimated sq ft, and books the in-home estimate.
Instant 4-Second Missed-Call Text-Back
While you're laying vinyl, the system texts: “XYZ Flooring — we're on an install. For a free estimate, tap here.” The client doesn't go elsewhere.
In-Home Estimate Scheduling & Automated Follow-Up
Smart scheduling for in-home estimates. Automated SMS follow-up 2 days after each estimate. Increase your close rate by 35%+.
Geo-Targeted Local Meta & Google Ads
Capture searches for “hardwood floor installation,” “tile installation,” and “vinyl plank” in your area. Targeting by neighborhood and property age.
Automated Refinishing & Replacement Reactivation
SMS campaigns to clients with 7+ year-old floors: “Does your hardwood need refinishing? Free estimate this week.” Generate follow-up contracts.
Automated 5-Star Google Review Collection
After every completed floor, an automated SMS prompts the client to leave a Google review with a photo of the result. Become the highest-rated installer in your area.
Trusted by Canadian Service Businesses
Trusted by growing Canadian flooring contractors
Industry leaders powered by Champfield
Claim Your Free Flooring Growth Audit
Complete this 60-second questionnaire. We will audit your local presence, calculate your missed call losses, and outline your turnkey growth roadmap.